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PROJECT RANGE
iQualitativeResearch enables permission-based control over respondents computer screen to expose and obtain visual, verbal and individual reactions to such stimuli as:
- TV quality test advertising with full motion video and audio
- Animatics, photomatics, storyboards and the like
- Concept boards
- Brand equity and extendability exploratory
- Package designs
- Product designs
- Shelf displays
- And any other visual, verbal or intellectual stimuli for which consumer feedback is sought
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iQualitativeResearch is ideal for all types of respondents; most especially those who are difficult or extremely costly to encourage into a central facility, such as:
Moms with young children Senior citizens Business owners Doctors Executives at all organizational levels Teens and younger children (with parental permission) Low incidence groups e.g. brand loyals, ailment sufferers, etc. Existing customers with low geographic concentration Web-centric professionals |
iQualitativeResearch is ideal for:
- Focus groups of 8-10 respondents
- Mini groups of 4-7 respondents
- IDIs
- Dyads and triads
- Consumers or B2B
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iQualitativeResearch offers probing methods that are similar and often more revealing than traditional qualitative approaches, including:
Standard verbal discussion techniques Visual stimuli exposure Projective approaches e.g. sentence completion, laddering, thought bubbles, metaphors, role playing/depersonalization, and even collage, etc. Stimuli interaction using mock-ups on whiteboard and drawing overlays |
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