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KEY FEATURES AND BENEFITS
- See and hear each respondent from "virtual back rooms" in one or more offices or homes.
- Two way typed chat provides a record of each individual's personal thoughts and feelings before and/or after group discussion
- Poll respondents with either ad hoc or prelisted questions such as rankings and ratings, or preference selections, etc.
- Whiteboard mock-ups to identify specific areas of appeal, confusion and dislikes
- "Easels" to record extensive lists such as the range of decision criteria for selecting brands, user personality traits, situational appropriateness considerations, etc.
- Private notes may be passed from clients to moderator and vice versa
Additional Major Advantages of iQualitativeResearch
Pseudo-anonymity leads to more honest and revealing answers. Social pressure and the downside of group dynamics are eliminated; while the upside derived from respondent interplay is preserved. [In order to foster the candor derived from pseudo-anonymity, respondents may be restricted to only see the moderator. Client and moderator see all.] No "group think." As appropriate, all responses are captured BEFORE they are shared and expanded upon in subsequent discussion. Individual dominance or reticence is easily managed and overcome. No small pool of respondents is constantly (re)used Faster turnaround from authorization to insights; less than one week if needed. No out-of-the-office time to recover $0 travel expenditures that sometimes dwarf research fees No more travel nightmares Interview in multiple locations simultaneously More time with your family And Yes! we even provide the M&Ms® |
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