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The ability to engage respondents in their own home or place of business reveals endless opportunities for growth.
The ability of the Internet to offer dynamic, two-way visual, verbal and recorded communication provides the path toward achieving that potential.
iQualitativeResearch is a team of experienced qualitative professionals who have embraced the power of the Internet to provide marketing insights that are...
- More valid
- More timely
- More cost effective
...than traditional qualitative methods.
iQualitativeResearch engages your consumer at the place where usage and purchase decisions are made--- at home and in the office; NOT in a conference room with 8-10 strangers.
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